Off to LA
Thursday, May 08, 2008
This afternoon I'm off to LA for the first stop in the National Spotlight tour. I'm excited about it for several reasons. The first is that I always enjoy being out in the midst of all our IBOs and soaking up the enthusiasm that you all have. The second is that I have another opportunity to speak with you all about the One by One campaign, our support for Easter Seals and the U.S. Dream Academy and most importantly, to learn about what each and every one of you is doing to help your communities.
In 6 of the 10 markets we'll be coordinating a radio promotion to raise awareness of the Artistry Beauty Begins with Heart program that supports Easter Seals autism services. In LA, KOST listeners will have the chance to win an Artistry Beauty Begins with Heart gift-bag and a gift certificate to a local spa. Other cities where we'll be running the promotion include Orlando, Chicago, New York, Washington D.C., and Portland, OR.
Next week I head to Las Vegas for the Easter Seals annual Celebration of Giving. I'll be joined by many IBOs who have been long-time supporters of Easter Seals. I'm thrilled to let you know that two of those IBOs, Jim and Pam Pierce of Girard, OH. will be recognized for having reached the $1,000,000 lifetime giving mark. I'll have more stories and pictures to share when I get back.
As Beth Dornan mentioned in her blog, we've increased giving to Easter Seals by 15.4% over last year and by more than 55% in the last four years. THANK YOU to all of you who have made this possible. You sure make it easy to love my job. I can't help but feel good knowing that with each percentage point increase we're able to help even more people.